In B2B the order rarely arrives as a neat form. It arrives as an email that says “usual order please, plus three cyan cartridges”. Somebody then reads it, works out which product that is, and types it into Odoo. The Email Ordering Agent runs the same ordering intelligence as our voice agent, over your inbox instead of your phone line.
What the call actually sounds like
The quickest way to explain it is to read one. This is the shape of a typical conversation:
Customer: Subject: Reorder. Hi, please send 3 cyan cartridges for our HP 727 plotter. M. Shaw
AI Agent: Dear Mr Shaw, I've matched that to HP 727 Cyan 300ml at $115 each. Shall I place 3 to your usual address?
Customer: Yes please, go ahead.
AI Agent: Your order for 3 x HP 727 Cyan has been placed, order SO2044, total $345. Thank you!
What it handles in every thread
These are trained conversation flows refined against real production traffic, not a scripted phone menu with branches.
- 01 Email comprehension. Reads free-form purchase emails and extracts the products, the quantities and the intent.
- 02 Catalogue matching. Fuzzy-matches requested items against real products, including model numbers and variants.
- 03 Professional replies. Writes clear, on-brand confirmations, and asks a clarifying question when a detail is missing.
- 04 Customer recognition. Links the sender to their existing account and delivery address.
- 05 Order placement. Creates the sale order in Odoo once the customer has confirmed, and not before.
- 06 Ambiguity handling. Asks one focused follow-up rather than guessing when an item is unclear.
What lands in Odoo
This is the part that separates a chatbot from something useful. The agent writes through secure server-side tools directly into your database, so your team sees the records immediately, in the apps they already work in:
- Customers matched by email address (
res.partner) - Products and variants matched against your live catalogue
- Sale orders with every order line (
sale.order) - Confirmation replies logged against the order
- Clarification threads tracked through to the order being placed
Where it fits
It is the same agent each time, tuned to your catalogue and your process. So far we have deployed it for B2B distribution, printing supplies, office supplies, wholesale, facilities procurement, and repeat retail.
See it running
We will set up a demo mailbox and let you email an order in, then watch it reply and create the order in Odoo. Full details are on the email agent page, or book a live demo call and we will set up an agent you can ring yourself.
